Abstract：Under the context of fierce market competition,product innovation is one of important approaches by businesses to improve the competitiveness and achieve sustainability.In Wuling Mountainous Region,there are a number of problems in product design,including the lack of attention,larger gap between businesses and short of government support,which lead to the weak market competitiveness of products.As a result,businesses feel difficult in their development.The School of Design Art of Huaihua College in Hunan made bold innovation in bamboo handcrafts design and conducted active exploration and practices,with the aim to infill vitality to business development.
马榕, 张应军. 竹工艺产品造型设计与企业可持续发展研究——以武陵山片区为例[J]. 世界竹藤通讯, 2016, 14(1): 36-39.
Ma Rong, Zhang Yingjun. Study on Bamboo Handicrafts Design and Sustainable Development of Businesses:A Case in Wuling Mountainous Region. World Bamboo and Rattan, 2016, 14(1): 36-39.